About CRO
At CRO Software Solutions, our mission, vision, and history reflect our unwavering commitment to transforming industrial operations through innovative, user-focused technology. In the following sections, we outline our purpose, long-term goals, and the journey that shaped our company into a global leader in ERP solutions for waste management and recycling industries. This narrative showcases how we’ve evolved to meet client needs and continue to set new standards in operational excellence and user-centric design.
Our Mission
Our mission at CRO Software is to craft powerful, user-centric solutions that make industrial operations seamless, efficient, and profitable. We prioritize the needs of those who use our software daily, automation of tasks and the delivery of precise data—ultimately enabling better outcomes for both businesses and individuals.
Our Vision
Our vision is to set a new standard in industrial software, where intuitive design and automation transform how businesses operate. We aim to lead the global transformation of industrial operations by creating a future where our clients not only achieve operational excellence but also enjoy a better quality of life through work-life harmony.
Our Story
CRO Software Solutions was founded in 2013 out of a real-world necessity identified by Dan Klufas, one of the founding partners, at his metal recycling facility. After numerous attempts to utilize existing software to manage and link drivers, containers, dispatchers, and managers into one cohesive solution, Dan realized that no such product existed. Recognizing the need for a more effective tool, Dan collaborated with the other founding partner, Shane Duty, whose expertise in software development was instrumental in creating a solution from the ground up. They approached the problem by reverse-engineering the software, starting from the perspectives of the drivers and dispatchers—the people who would use it daily. Their guiding principle was simple: "Create a software for the people who actually use it every day—the drivers and the dispatchers. Make the software do all the work, not the user, and deliver that data to management exactly how they need it."
Early adopters of the software were colleagues of Dan in the metal recycling industry, who provided valuable beta testing feedback that shaped the software’s development. The adoption of CRO was swift in the metal recycling sector, driven by the lack of effective alternatives and CRO’s unwavering commitment to listening to client challenges and quickly adapting the program to solve real-world problems.
Building on the success in recycling, clients who operated in related industries, such as garbage collection, began to request additional features to address their unique challenges. CRO responded by expanding the software’s capabilities to cover these needs. As clients’ business operations grew to include liquid waste management, such as portable toilets and septic services, CRO again rose to the occasion. By listening to client needs, the software evolved into a comprehensive ERP solution, capable of solving problems across various industries, including liquid waste, roll-off dumpster services, solid waste, and recycling. Today, CRO Software Solutions serves over 700 clients ranging from small, single-truck operators to multinational corporations with over 40 locations.
Today, CRO is a leading ERP software solution for the liquid waste, roll-off, and solid waste industries. We are also the leading provider of logistics software for the metal recycling industry. Servicing clients in Canada, the USA, Mexico, Australia, and other countries, CRO is rapidly expanding its global footprint. We remain committed to providing a single software solution that intuitively streamlines our clients’ entire business operations and enhances their personal lives. As we continue to grow, we are focused on expanding our solution into additional verticals to meet the evolving needs of our clients.